Privacy Policy

Target Steel Trading LLC (“we”, “us”, “our”) is a structural steel trading company based at Plot No. 4443, Al Sajaa Industrial Area, Sharjah, United Arab Emirates. We are the data controller for the personal data described in this policy.

Contact: info@targetsteel.ae · +971 6 567 3900

This policy is written to align with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“PDPL”).

Information you give us directly — when you submit our enquiry form: your name, company name, phone number, email address, product interest, and any details you include in your message.

Information collected automatically — if you accept analytics cookies, we (via Google Analytics) collect usage data such as pages and sections viewed, approximate location (derived from IP address), device and browser type, and how you arrived at the site.

We do not collect payment information, national ID numbers, or other sensitive personal data through this website.

We use personal data to:

• Respond to enquiries and provide quotes for structural steel products;
• Communicate with you about your enquiry by email, phone, or WhatsApp;
• Understand how visitors use our website, to improve it (only with your consent to analytics cookies);
• Meet our legal and regulatory obligations.

We process enquiry-form data to take steps at your request before entering into a business relationship with you (i.e., responding to your enquiry). We process analytics cookie data only on the basis of your explicit, freely given consent, collected through the cookie banner on this site — you can withdraw that consent at any time (see Section 7).

This website uses:

• Embedded map cookies — the Find Us section embeds a Google Maps view, which sets its own cookies once you choose to load it.
• Analytics cookies — Google Analytics, which helps us understand site usage. These only load after you accept cookies.

We do not use advertising or retargeting cookies at this time. You can accept or decline cookies when you first visit, and change your choice at any time using the Cookie Settings link in the footer.

We share personal data with the following service providers, strictly to operate this website and respond to enquiries:

• Resend — delivers enquiry-form submissions to our email inbox.
• Google (Analytics, Maps) — provides website analytics and the embedded map, where you have consented to their use.
• WhatsApp (Meta) — if you contact us via a WhatsApp link, that conversation is handled on WhatsApp’s own platform, under WhatsApp’s privacy policy, not ours.

We do not sell personal data, and we do not share it with third parties for their own marketing purposes.

Some of the service providers above (Resend, Google, WhatsApp/Meta) may process data on servers located outside the UAE. Where this happens, we rely on the safeguards those providers maintain (such as standard contractual clauses) to keep your data protected to a standard consistent with the PDPL.

We keep enquiry-form data for as long as needed to respond to you and maintain any resulting business relationship, and then delete or anonymize it, unless we are required to keep it longer for legal or accounting reasons. Analytics data is retained according to Google Analytics’ standard retention settings.

Under the UAE PDPL, you have the right to:

• Be informed about how your data is processed (this policy);
• Request access to a copy of your personal data;
• Request correction of inaccurate data;
• Request erasure of your data, where applicable;
• Request that we restrict how we process your data;
• Receive your data in a portable format;
• Object to processing, including for direct marketing;
• Request human review of any decision made about you by automated means (we do not currently use automated decision-making).

To exercise any of these rights, email info@targetsteel.ae. We will respond within a reasonable time. You also have the right to lodge a complaint with the UAE Data Office if you believe your data has been mishandled.

We use reasonable technical and organizational measures to protect personal data submitted to us, including transport encryption (HTTPS) and restricted access to enquiry data. However, no method of transmission over the internet, or method of electronic storage, is 100% secure, and we cannot guarantee its absolute security.

This website is intended for business use and is not directed at children. We do not knowingly collect personal data from children.

We may update this policy from time to time, for example to reflect changes to the tools we use or to UAE law. The “Last updated” date above will always reflect the current version.

Target Steel Trading LLC, Plot No. 4443, Al Sajaa Industrial Area, Sharjah, UAE
info@targetsteel.ae · +971 6 567 3900